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lopemuscle Blog Last Activity 7 years ago 373 views 1 comments
2018 World Cup: These LGBT activists defied Russian censorship by forming the rainbow flag with their jerseys

During the World Cup, six activists gathered by a Spanish association wandered the streets of Moscow to recreate with their jerseys the colors of the rainbow flag, emblem of the LGBT community.


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lopemuscle
7 years ago

2018 World Cup: These LGBT activists defied Russian censorship by forming the rainbow flag with their jerseys


During the World Cup, six activists gathered by a Spanish association wandered the streets of Moscow to recreate with their jerseys the colors of the rainbow flag, emblem of the LGBT community.


Les six militants qui participent au projet \"The Hidden Flag\" posent devant un policier, à Moscou (Russie), le week-end du 30 juin 2018.
The six activists who participate in the project "The Hidden Flag" pose in front of a police officer in Moscow (Russia), on the weekend of June 30, 2018. (JAVIER TLES / THE HIDDEN FLAG)


Red, orange, yellow, green, blue, purple ... On the Red Square, passers-by saw only fire. And yet, Marta, Eric, Eloi, Guillermo, Vanesa and Mateo have become fiery bearers of the lesbian, gay, bisexual and transgender (LGBT) community in Russia for the duration of a weekend. During the Football World Cup , Saturday, June 30 and Sunday, July 1, they wandered the streets of Moscow with their six jerseys to recreate with their jerseys the colors of the rainbow flag.


A clever way to denounce the politics of Russia, a country where homophobia is very entrenched and where the authorities have taken measures in recent years to repress the "propaganda" of homosexuality among minors, a vague formulation that theoretically allows to punish any public expression. The initiative was widely relayed on social networks, where activists praised "the most beautiful image of the World Cup" .



Behind this campaign lies the association FELGBT, the Spanish federation of LGBT associations, who wanted to take advantage of the World Cup to draw attention to the discrimination against homosexuals in Russia. The LOLA advertising agency MullenLowe was responsible for organizing the project. "We had to find an effective and impertinent idea, while ensuring the safety of participants," says Pancho Cassis, the agency's artistic director.


A strategy to pass incognito


To participate in this adventure, the agency contacted six people from countries whose colors correspond to that of the "rainbow flag". The cast gathered a Spanish (red jersey), a Dutch (orange), a Brazilian (yellow), a Mexican (green), Argentina (blue) and a Colombian (purple).


When the agency contacted him, via one of his friends, Mateo Fernandez did not hesitate. "I immediately said yes, even if my family had some fears at the beginning," says the 29-year-old gay Colombian living in Paris. Like the other participants, whom he did not know at all, he set foot in Moscow on Friday 29 June. And from Saturday morning, the team began to survey the city, the Red Square, the Kremlin, metro stations and other emblematic places of the Russian capital.


At no time did people notice that we were doing pro-LGBT action. For them, we were just six supporters from six different countries who were taking pictures on the street. Mateo Fernandez at franceinfo


Not to be noticed, it was precisely the purpose of the operation. In Russia, such activism could have been worthy of arrest. "We were prepared for this eventuality," says Mateo. "If we had been arrested, we decided to tell everyone that we were just friends who were together."


Before leaving for Russia, Mateo, who said he had never encountered problems related to his homosexuality, was not especially an activist of the LGBT cause: "At first, I was especially curious to participate in this experiment. Once in the country, in just three days, I realized that there was a lack of LGBT representation in this country, so I thought I was doing something important. "

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